Bitly is the world's largest URL-shortener, operating since 2008. qr.paps.jp is a free service run by a Japanese NPO, built around three-stage phishing detection. Here is an honest ten-point comparison between the two.
Compared with: https://bitly.com/
| Feature | qr.paps.jp | Bitly |
|---|---|---|
| Price | Free, no limits | Free up to 10 clicks/month and 1 domain. Paid plans from $8/mo |
| Signup required | No | Yes (email or social) |
| Automatic phishing checks | Three engines (Safe Browsing + URLHaus + ESET) | Safe Browsing only (undocumented) |
| Sensitive-content interstitial | Automatic | None |
| Custom QR colour / embedded logo | Free | Paid plan |
| UTM auto-tagging | Free, no cap | Paid plan |
| Custom slug | Free | Paid plan |
| Access log retention | 6 months, then anonymised | Unlimited on paid plans |
| API | Free, no rate limit | Paid plan beyond 99 ops/mo |
| Operator | NPO (PAPS) | For-profit (Bitly, Inc.) |
A. qr.paps.jp runs three independent phishing checks (Google Safe Browsing, URLHaus, and an ESET-driven Selenium run) on every URL. Bitly uses Google Safe Browsing internally but publishes no detail. If detection coverage is your top criterion, qr.paps.jp.
A. Yes. qr.paps.jp has no cap on URLs created or clicks served, and no plan to introduce one — it is operated by a non-profit.
A. Each short URL exposes its daily / hourly / weekly stats at /report/<key> for free. A CSV export is on the roadmap.
qr.paps.jp is a free, NPO-run URL shortener with three-stage phishing detection. No signup.
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