qr.paps.jp vs Rebrandly — free NPO alternative to the branded-domain shortener

Rebrandly is a Slovenia-based commercial shortener best known for custom branded domains in enterprise marketing. qr.paps.jp is a free NPO-run alternative focused on safety and multilingual support. Here is a ten-point comparison between the two.

Compared with: https://www.rebrandly.com/

Feature-by-feature comparison

Feature	qr.paps.jp	Rebrandly
Price	Free, unlimited	Free up to 500 clicks/month. Paid plans from $29/mo
Branded custom domain	Not supported (qr.paps.jp only)	Supported (paid)
Automatic phishing checks	Three engines	Not documented
QR code generation	Built-in, free	Paid plan
Colour QR + embedded logo	Free	Paid plan
UTM auto-tagging	Free	Paid plan
Sensitive-content interstitial	Auto	None
Access analytics	Free, public at /report/<key>	Paid plan
API	Free JSON API + MCP	Paid plan
Operator	NPO	For-profit (Rebrandly d.o.o.)

Which should you pick?

Rebrandly fits B2B marketing teams that need short URLs on their own corporate domain (brand.co/xyz) with enterprise SLAs.

qr.paps.jp fits users who do not need their own domain, want the full feature set for free, prioritise phishing detection, and prefer short-retention anonymised logging.

Frequently asked

Q. Does qr.paps.jp offer branded custom domains?

A. Not currently. For brand.co/xyz style URLs we recommend Rebrandly or a self-hosted option like YOURLS.

Q. Is qr.paps.jp a replacement for Rebrandly's free tier?

A. Yes. qr.paps.jp has no click or URL cap and no plan to introduce one.

Q. Can I generate QR codes for free?

A. Yes — a QR for the original URL and a QR for the short URL ship with every short-URL creation. Colour and logo embedding are also free.

qr.paps.jp is a free, NPO-run URL shortener with three-stage phishing detection. No signup.

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