Event flyer QR codes — signup, directions, follow — in one scan

A QR on an event flyer collapses "interested → signed up" into one tap. qr.paps.jp generates the short URL + QR for free; follow the layout rules below to actually raise conversion.

Why use a QR code

Converts intent to action immediately

70% of people who intend to sign up later never do. A QR captures the signup in the moment, which is why case studies routinely see 2-3× lift in signup rates compared to typed-URL flyers.

Last-minute event changes still reach everyone

Capacity changes, venue changes, programme additions — all happen after the flyer is printed. qr.paps.jp lets you redirect the short link to a new destination without reprinting the flyer.

You can see when and how many people scanned

qr.paps.jp publishes free analytics at /report/<key> — you'll see the three natural scan peaks (distribution day, social-share day, event eve) and can time your reminder posts to match.

Step by step

Pick a single signup URL
Google Forms, Peatix, connpass, or your own form. One URL only — splitting across pages dilutes the flyer.
Shorten with a custom slug
qr.paps.jp/event-name reads cleanly, and still works if the QR scan fails.
Place the QR with instruction text
Bottom-right or centre, 3-5 cm sq. Add action text above it — "Scan to sign up in 30 seconds" beats "Scan to sign up".
Customise colour (optional)
Match the event palette. qr.paps.jp supports custom foreground colour and logo embedding.
Watch analytics post-distribution
In the first 24 hours, use scan rate to time social reminders. If scans stall, test a different distribution channel or action line.

Specification

Recommended QR size	3-5 cm square (A4 flyer)
Placement	Bottom-right or central
Action line	Mandatory
Error correction level	Q or H
Colour	Event palette OK
Typed URL fallback	Always print alongside the QR

Tips from the field

Specific action lines ("sign up in 30 seconds") outperform generic ones ("scan to sign up").
Keep the signup form to 3-4 required fields. More fields raise drop-off.
Use qr.paps.jp's UTM auto-tagging (utm_source=flyer, utm_medium=print) so your Google Analytics attributes the traffic to the flyer.
Give social campaigns their own short URL to compare print vs digital conversion.

Frequently asked

Q. How big should an event flyer QR be?

A. 3-5 cm square on A4. Too small is missed; too large crowds the design. Always include an action line.

Q. What if capacity changes after printing?

A. qr.paps.jp accepts destination-change requests on your own short URLs. Swap signups → waitlist by changing the destination, not the flyer.

Q. Can I track scans in Google Analytics?

A. Yes — qr.paps.jp auto-appends UTM parameters so your destination's Analytics shows the flyer as the referral source.

Create a free event-flyer QR

Create QR code →

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